1. THE RIGHT NEIGHBOURHOOD
Yes, it’s all about location, location, location. Where you choose to base yourself is vital. Takeaway delivery is a local idea - you need to minimise delivery time, to get the food out hot, and also, you need to find an area where your style of cuisine fills a niche.
2. SUITABLE KITCHEN SPACE
This can be your home kitchen. During lockdowns, many chefs converted their home kitchens into commercial ones, but this does come with a few downsides - more on that in our follow-up article. Consider renting a commercial kitchen that operates during typical working hours, where you rent it ‘after hours’ when take-out delivery is at peak demand. There are also shared kitchen spaces (similar to coworking offices) that you rent by the hour or day.
3. WHAT'S YOUR HOOK?
This is another way of saying, ‘why is your menu different?’ What sort of food are you going to prepare? It needs to fill a niche in your local market, and your menu should also be designed with delivery in mind, meaning that the dishes should be easy to transport. Hamburgers with a cultural twist are a big favourite around the world. Think about creating a focused menu that showcases your core specialities that can be prepared quickly and efficiently.
4. STRATEGIC DELIVERY PARTNERS
Partnering with established delivery platforms is the easiest way to offer your food to customers. Some popular delivery platforms include Uber Eats, Grubhub, and DoorDash. You will need to pay a commission fee to the delivery platforms, so factor this into your pricing.