Angel Bay's Unique Selling Proposition
In the food service industry, the competition is endless, with countless new products emerging in every industry. Selling a product is only part of the equation, understanding what makes that product different and above the rest, is just as important.
In this article, we discuss the key Unique Selling Propositions - USPs for short - of Angel Bay products and distinctive features that differentiate them from competitors.
Extensive Range of Beef, Lamb & Veggie Patties
With an assortment of 13 different beef, lamb and veggie patties, rissoles, meatballs and sliders, we offer a diverse range of options to cater to every food sector within the industry. Suppliers have access to a comprehensive selection that meets a variety of customer preferences nationwide.
Such a vast product range enables distributors to address a broader customer base, ensuring they can meet the demands of diverse consumer preferences and dietary requirements.
Part-Cooked Products
Angel Bay burgers are part-cooked and snap frozen which has several advantages for end users within the food service industry. Some of those advantages are:
- • Reduced shrinkage
- • Consistent weight & portion size
- • Can be cooked from frozen
- • Ready in minutes
This is particularly advantageous for busy chefs and kitchen staff, as it allows them to optimise their time and resources while consistently delivering high-quality burgers with every serving.
Halal Certification
Angel Bay products hold Halal certification from reputable New Zealand MPI Approved Halal Organisations (AHOs). This certification ensures that the products comply with Halal standards, making them suitable for a broader customer base. By offering Halal-certified options and tapping into a growing market segment, thereby expanding revenue potential.
Sustainability Practices
Angel Bay is dedicated to sustainability and is proud to uphold its environmental responsibility. The company partners with local New Zealand farms that prioritise sustainable farming methods and animal welfare.
By sourcing meat from such farms, Angel Bay products resonate with a growing market of environmentally conscious consumers who value such practices. A commitment to using sustainable packaging and minimising waste further aligns with those values. Suppliers who align with Angel Bay's sustainability practices can attract environmentally conscious customers, positioning themselves as socially responsible partners.
Angel Bay products hold compelling selling propositions that benefit suppliers in multiple ways. These products offer suppliers the opportunity to differentiate themselves, sell with ease and cater to diverse consumer demands.
Thanks to distributors' valued partnerships, they can align themselves with the quality, innovation, and socially responsible practices that Angel Bay holds dear, ultimately enhancing their competitiveness in the market.