TikTok Success Stories
Brooki Bakehouse (QLD) – Craving Customers to Bakery Bliss
Owned and operated by Brooke Saward: a baker, travel blogger and dessert connoisseur who opened her own bakery in Brisbane and grew it to international success through TikTok. She did this with her famous NYC Cookie. She sells over 1000 cookies (at $7 a pop) a day, selling out every day.
Due to her international success, she now has found a way to ship her cookies nationally as well as internationally, to social media users who aren't local but want a piece of the Brooki Bakehouse. She built this all by sharing her day-to-day operations of running the bakery. The videos are simple, and from day to day they are often very similar, but consumers love to see the story of Brooki and the processes that go into operating a bakery. The keys to her success are likability, consistent posting, a decent product and an aesthetically pleasing bakery.
Click hereto checkout Brookie's page.
Chebbo’s Burgers (NSW) – Backyard Burger Boy makes it Big
Ali Chebbani founded Chebbo’s Burgers, a food truck serving American-style smash burgers, in 2019 while studying an Accounting Degree. When the Covid-19 lockdowns hit, Chebbani’s DIY Burger Kit delivery service was born and he took to TikTok to promote it, to raging success. Committing to posting one video a day to the platform, Chebbo amassed over 1 million followers with his Burger of the Day series and once the lockdowns lifted, his food-truck became a massive success.
During his first weekend of trading, the Roselands food truck sold out of almost 500 burgers. With continued success, Chebbo’s Burgers introduced their flagship brick-and-mortar venue in Marrickville.
So popular is Ali’s personal brand, that he now sells Chebbo’s merch and his own signature burger patty smasher from his website. The secret to Chebbo’s TikTok success? Consistent posts, an engaging and honest personality and a great product.
Click here to visit Chebbo's page.
These case studies show just how simple it can be to generate interest in your products and services by adding TikTok and social media marketing into your marketing mix. Do you have a standout burger on your menu? Get on TikTok and shout about it. Make interesting content about it and encourage your customers to do the same. If money allows, hiring a social media agency could be all it takes to elevate your presence on TikTok to the next level.